Description
- Instagram currently reaches around 2 billion monthly active users (MAUs) worldwide, making it one of the top social media platforms globally .
- As of early 2025, daily active users (DAUs) are estimated at approximately 1.4 billion, with users spending between 30–34 minutes on average per day.
- Annual growth is steady, adding tens of millions of users each year.
- India leads with the largest user base globally, ranging between 360‑414 million users depending on source.
- The launch of Threads (requiring Instagram accounts) also spurred re-engagement or re‑downloads in 2023–2024
- Reels have been central to growth, boosting download rates and keeping users engaged in a video-first environment.
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